Tourism critical as Florida could take $70-billion hit from Hurricane Ian

MIAMI – “What if you were here in Fort Myers?” a lush female voice narrates the well-shot, beautiful, dated, video commercial promoting Fort Myers as a great place to spend time. The images are of Fort Myers the way it was, not the reality after Hurricane Ian gutted Southwest Florida. Now, the newspapers and TV outlets carry pictures of a broken tourism economy, shattered homes and lives. TV commercials from Fort Myers likely won’t be on the air for a long time but elsewhere in the state, areas untouched by Ian are open for business. Bruce Turkel, a branding expert, worked for Miami-Dade County

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