Sunburn — The morning read of what’s hot in Florida politics — 9.19.22

Good Monday morning.

Florida entrepreneur Matthew Farrar is launching EkdroMedia, a production house that focuses on harnessing the power of social movements, culture and outdoor adventure.

EkdroMedia will develop and produce series for network, streaming and social channels, as well as produce branded and animated series, develop virtual and augmented reality projects, and connect brands and organizations with the most stunning and organized collection of outdoor visual assets in the world.

Matt Farrar’s new venture combines social movements, culture and outdoor adventure.

“My journey to EkdroMedia was built and realized in state and national parks, on the water, on the trail,

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