Port Everglades debuts new brand, logo for raising awareness

Broward County now has a trident.

It’s the symbol starring in new logo for the county port. It’s designed to spear any confusion between one of the world’s largest cruise ports — Port Everglades — and the county’s western edge filled with pythons and alligators — the Everglades.

After considering anchors, palm trees, a compass, waves, knots and various other nautical objects, officials decided each point of the weapon also carried by Aquaman, Poseidon and other mythological figures, could symbolize three areas of the port’s business: cruise ships, cargo and energy. Each point also stands for three core values of the

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