We Watched 100+ Democratic TV Ads So You Don’t Have To

Each election year, politicians spend more and more money on television advertising — and the issues they focus on reveal a lot about the parties. Here, senior elections analyst Nathaniel Rakich explores what Democrats’ TV ads say about their midterms strategy.

Transcript Nathaniel Rakich: In the 2020 election, $9 billion were spent on political advertising. That’s billion with a “b.” And if you live in a swing state, you probably noticed: Sometimes literally every single ad between segments of The Bachelorette was a campaign ad!

And now, data firm AdImpact is projecting that 2022 will be even more expensive: $9.7

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