Political consulting firm agrees to $50K settlement over inaccurate ad attacking Santa Rosa Commissioner

A Florida consultant has agreed to pay $50,000 to a Santa Rosa County Commissioner over a hostile direct mail piece. Further lawsuits could draw in other political professionals and the developer funding the advertisement.

Attorneys for Santa Rosa Commissioner Kerry Smith reached a settlement with Mark Zubaly de Direct Mail Systems for $50,000. That came after a suit alleged inaccuracies in campaign literature that dug up decades old accusations against Smith and tied them to a local tragedy. Now attorneys plan to sue Edwin Henry, who Zubaly identified as the financier behind the piece.

The mailer, funded by the Zubaly-chaired Nature

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